Lucky Brand

Our history begins in 1990, when we started crafting vintage-inspired jeans here in Los Angeles. Staying true to the rich heritage and all-American spirit of denim, we ripped, sanded, patched, and washed our jeans by hand to give them true character and soul. Then we added authentic hardware, personalized touches, and playful details, and a true blue American icon was born.

As the original premium denim brand, Lucky Brand has always created the best quality jeans at the best price, never sacrificing the classic fits, unique washes, and vintage details that set us apart from the rest of jeans history. We continue to develop innovative fabrics and source from the world’s finest factories and mills to create truly unique pieces you’ll keep coming back to.

Our jeans are made for the free thinkers, the thrill seekers, the go-getters, the daydreamers, those who have their own look and make their own luck. We find inspiration everywhere, from the laid-back lifestyle of our Southern California roots to contemporary pop culture and music. We have always celebrated creativity and community, individual expression and inclusion, with say-something graphic tees, free spirited bohemian fashions, and iconic denim that is both effortless and edgy, comfortable and rock ‘n’ roll.

Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage-inspired apparel, available in our retail locations across North America, in select department stores and shops, and right here on luckybrand.com.