Product Development Director - Mass Market Retailer

Company Overview:

Join our dynamic team at Bonitas International, dedicated to providing high-quality products to mass market retailers worldwide. With a commitment to innovation and consumer satisfaction, we're seeking a talented Product Director to drive our product strategy and development efforts in alignment with the needs and trends of mass market retail channels.

Position Overview:

As the Product Director specializing in mass market retail, you will be responsible for leading the conception, development, and execution of our product portfolio strategy. Leveraging your expertise in the retail landscape, you will collaborate cross-functionally to deliver compelling, innovative, market-driven products that meet the unique requirements of mass market retailers.

Key Responsibilities:

• Develop and execute a comprehensive product strategy tailored to the mass market retail segment, ensuring alignment with company objectives and market trends.
• Lead the end-to-end product lifecycle management process, from ideation and conceptualization to commercialization and post-launch analysis.
• Lead and drive our product portfolio migration to sustainable materials and processes.
• Conduct thorough market research and analysis to identify emerging trends, consumer preferences, and competitive landscape within the mass market retail space.
• Collaborate closely with internal stakeholders, including sales, marketing, design, and manufacturing teams, to define product requirements and ensure timely delivery of high-quality products.
• Drive product innovation and differentiation by identifying opportunities for product line expansion, enhancement, and optimization.
• Analyze sales performance, market data, and customer feedback to evaluate product performance and identify areas for improvement or growth.
• Provide strategic guidance and leadership to the product development team, fostering a culture of creativity, collaboration, and continuous improvement.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Engineering, or related field preferred.
• Proven track record of 5+ years in product management or product development roles within the consumer goods industry, with specific experience in mass market retail.
• Deep understanding of mass market retail dynamics, including distribution channels, pricing strategies, and consumer behavior.
• Strong analytical skills and experience with market research, data analysis, and financial modeling.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across cross-functional teams.
• Demonstrated leadership capabilities, with a track record of driving results in a fast-paced, dynamic environment.
• Creative thinker with a passion for innovation and a keen eye for market opportunities.
• Ability to thrive in ambiguity and adapt quickly to changing priorities and market conditions.
• Proficiency in product management tools and software applications.
• Ability to travel internationally.

Why Join Us:

At Bonitas International, you'll have the opportunity to make a significant impact in a fast-growing company that values innovation, collaboration, and continuous learning. Join our talented team of professionals as we work together to shape the future of our product portfolio and drive growth in the mass market retail segment. Competitive salary, benefits, and opportunities for professional development await you.

If you're ready to take your career to the next level and be part of an exciting journey, we'd love to hear from you! Apply now to join our team as the Product Director - Mass Market Retailer and help us deliver exceptional products to consumers worldwide.